Cynie Empire Rebranding Project
Cynie Empire Rebranding Project
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This project involved a complete rebrand of Cynie Empire, my hair and beauty company, to better reflect our premium yet youthful identity. I redesigned the brand’s visual identity, marketing materials, and social media look to increase brand recognition and customer trust.
This project involved a complete rebrand of Cynie Empire, my hair and beauty company, to better reflect our premium yet youthful identity. I redesigned the brand’s visual identity, marketing materials, and social media look to increase brand recognition and customer trust.
These visuals above highlight the transformation of Cynie Empire’s identity from a generic beauty brand (image 1) to a bold, elegant and cohesive haircare brand.
These visuals above highlight the transformation of Cynie Empire’s identity from a generic beauty brand (image 1) to a bold, elegant and cohesive haircare brand.
The process began with a brand audit and client feedback. From there, I explored mood-boards and created a new color palette based on luxury, femininity, and confidence—featuring ox-blood, gold accents, brown and clean cream colors. I updated the logo, selected a modern typeface pairing, and developed design rules for all future assets.
The process began with a brand audit and client feedback. From there, I explored mood-boards and created a new color palette based on luxury, femininity, and confidence—featuring ox-blood, gold accents, brown and clean cream colors. I updated the logo, selected a modern typeface pairing, and developed design rules for all future assets.
I served as the brand strategist, graphic designer, and content lead. I collaborated with a small team to ensure the brand visuals matched the client's ideation and worked with a photographer to capture product images under the new brand guidelines.
I served as the brand strategist, graphic designer, and content lead. I collaborated with a small team to ensure the brand visuals matched the client's ideation and worked with a photographer to capture product images under the new brand guidelines.
The outcome was a 60% increase in Instagram engagement over 3 months, more repeat clients, and clear brand recall among new customers. The rebrand gave Cynie Empire a more distinct voice and professional appeal in the saturated beauty market.
The outcome was a 60% increase in Instagram engagement over 3 months, more repeat clients, and clear brand recall among new customers. The rebrand gave Cynie Empire a more distinct voice and professional appeal in the saturated beauty market.
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